Privacy Policy

Updated on February 17, 2018

KingsGroup Privacy Policy is designed to provide clarity about the information we collect and how we use it to provide a better social gaming experience. By registering for a KingsGroup Account, using this site and/or any of KingsGroup online or mobile products and services, you agree to KingsGroup Privacy Policy and that we may transfer and store your account information as described in this Privacy Policy. If you have questions or complaints regarding our privacy policy or practices, please contact us as described in Section 9 (“Contact Us”).

Table of Contents

  1. Introduction
  2. Information we collect
  3. How We Collect Information about You
  4. How We Use the Information We Collect
  5. Sharing of Your Information
  6. Methods of Accessing and Controlling your Information
  7. Privacy Policies of Linked Sites and Advertisers
  8. Security of Your Information
  9. Contact us

1. Introduction

KingsGroup and its subsidiary companies know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. We respect the privacy rights of consumers and recognize the importance of protecting the information collected about you. We have adopted this global online Privacy Policy to explain how we store and use personal and non-personal information we collect online on our websites, during your use of our online products and/or services (including online game play) and on mobile platforms. In this policy, we may refer to KingsGroup to “we” or “us”.

2.Information we collect

When you use any KingsGroup game at an SNS such as Facebook, where our games may also be referred to as “applications”, you allow KingsGroup to access certain information from your profile for that site. The information you allow KingsGroup to access varies by game and SNS, and it is affected by the privacy settings you and your friends establish at the SNS. You can control and find out more about these settings at the SNS where you play our games. For example, KingsGroup may access and store some or all of the following information, as allowed by you, the SNS and your preferences:

By playing a KingsGroup game through an SNS, you are authorizing KingsGroup to collect, store, and use in accordance with this Privacy Policy any and all information that you agreed the SNS could provide to KingsGroup through the SNS Application Programming Interface (“API”). Your agreement takes place when you “accept” or “allow” (or similar terms) one of our applications on an SNS.

If you play KingsGroup games on your mobile telephone or other mobile device, including iPads and tablets, we collect mobile device identifiers, including MAC Address, and IP Address. In certain games we will create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as user name, character name, geo-location or e-mail address. We may also access your contacts to enable you to invite friends to join you in the Service.

If you purchase a license to use in-game virtual currency or virtual items directly from KingsGroup, We will collect the billing and financial information necessary to process your charges, which may include your postal and e-mail addresses. KingsGroup may also receive the billing and payment information that you provide when your purchase is processed by another party, such as Facebook (for Facebook Credits) or Apple (for purchases on iOS devices). Please note that purchases of third party credits or currencies like Facebook Credits may also be subject to additional policies.

When you ask for assistance from our Customer Support team, we will collect and store the contact information you provide (generally your name and e-mail address), information about your game play or activity on the Service, and your user ID number. We will also store the correspondence and any information contained within.

We receive and store the information you provide, including your telephone number, when you sign up to have SMS notifications sent directly to your mobile phone. These messages notify you of in-game activity and may allow you to play the game from your phone. You can adjust the types of notifications you receive and when you receive them by editing your SMS notification settings; just log in to your game account and choose SMS mobile from the Help menu. With your consent we may send push notifications to your mobile device to provide game updates and other relevant messages. You can manage push notifications from the “options” or “settings” page within the relevant game. You may also be able to manage them from your device’s settings page for the relevant game.

We may send local notifications to your mobile device to provide game updates and other relevant information. You can manage local notifications from the “options” or “settings” page within the relevant game.

When you access our websites or play our games, we collect (i) certain technical information about your mobile device or computer system, including MAC Address, IP Address and mobile device ID; and (ii) usage statistics about your interactions with the Service. This information is typically collected through the use of server log files or web log files (“Log Files”), mobile device software development kits and tracking technologies like browser cookies to collect and analyze certain types of technical information. Some of the cookies the Service places on your computer are linked to your user ID number(s). For more information on how we utilize cookies and other tracking technologies please review the “Cookies and Automated Information Collection” portion of Section 3 (“How We Collect Information about You”).

3. How We Collect Information about You

We may collect information about you in any one or more of the following ways: When you play one of our games, KingsGroup collects and stores certain information that you provide directly or through the SNS or other third-party website that is offering our game(s). To provide a richer game play and social experience, we also collect information about your play and interaction with other players and the Service. The bulk of this information is collected and stored through the use of Log Files, which are files on our web servers that record actions taken on our games and websites.

You may be able to take part in certain activities on our websites or games that give you the opportunity to communicate or share information not just with KingsGroup, but also with other users of our Service. These include:

We may record and store archives of these communications on KingsGroup’ servers to protect the safety and well-being of our users and KingsGroup’rights and property in connection with the service. You acknowledge and consent to the recording and storage of such communications for these purposes.

We may collect or receive information from other sources including (i) other KingsGroup users who choose to upload their email contacts; and (ii) third party information providers. This information will be used to supplement your profile – primarily to help you and your friends connect. It will be combined with other information we collect.

4. How We Use the Information We Collect

In general, we collect, store and use your information to provide you with a safe, smooth, efficient, and customized experience. For example, we may use information collected from you in any one or more of the following ways:

One important use of your information is communication. If you have provided your e-mail address to KingsGroup, we’ll use it to respond to (i) customer support inquiries, and (ii) keep you informed of your in-game activity, including comments from friends, notifications about in-game status such as “crops ready” as well as notifications of gift and neighbor requests. Some messages, such as invites for friends to join you in a game, may include your name and profile photo. We may also send promotional e-mail messages and promotional SMS messages (“Promotional Communications”) directly or in partnership with parties other than KingsGroup. Each Promotional Communication will generally offer recipients choices about receiving additional messages.

5. Sharing of Your Information

We will share your information (in some cases personal information) with third parties, that is parties other than KingsGroup, in the following circumstances: We will provide your information to third party companies to perform services on our behalf, including payment processing, data analysis, e-mail delivery, hosting services, customer service and to assist us in our marketing efforts. We direct all such third-party service providers to maintain the confidentiality of the information disclosed to them and not to use your information for any purpose other than to provide services on KingsGroup’ behalf.

We do not actively share personal information with third party advertisers for their direct marketing purposes unless you give us your consent.

We may share (i) aggregated information (information about you and other users collectively, but not specifically identifiable to you); (ii) anonymous information; and (iii) certain technical information (including IP Addresses, MAC Addresses for mobile devices and mobile device IDs) to develop and deliver targeted advertising in the Service and on the websites of third parties. We may also allow advertisers to collect these types of information within the Service and they may share it with us. Advertisers may collect this information through the use of tracking technologies like browser cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience). Safety, Security and Compliance with Law

Your information, and the contents of all of your online communications (including without limitation chat text, voice communications, IP addresses and your personal information) may be accessed and monitored as necessary to provide the Service and may be disclosed: (i) when we have a good faith belief that we are required to disclose the information in response to legal process (for example, a court order, search warrant or subpoena); (ii) to satisfy any applicable laws or regulations (iii) where We believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction; (iv) when we have a good faith belief that there is an emergency that poses a threat to the health and/or safety of you, another person or the public generally; and (v) in order to protect the rights or property of KingsGroup.

6. Methods of Accessing and Controlling your Information

If you no longer want KingsGroup to make active use of your information, you may send an e-mail to . Place “Delete My Account” in the subject line and include your first name, last name, e-mail address and user ID number for the SNS from which you access our games (if applicable) in the body of the e-mail. We will respond to your request within thirty (30) days. Please note that certain records, for example those pertaining to payments or customer service matters, will be retained for legal and accounting purposes. If you have sent or posted content on the Service, We may not be able to delete it. If you wish to review or change the information KingsGroup has about you, e-mail us at the address provided. You can turn off push notifications by visiting the “options” or “settings” page within the relevant game. You can turn off local notifications by visiting the “options” or “settings” page within the relevant game.

7. Privacy Policies of Linked Sites and Advertisers

Our websites and games may contain advertisements from companies other than KingsGroup that may link to their own websites. We are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should review their policies and contact them directly.

8. Security of Your Information

We understand the importance of keeping your information safe and secure. We will make commercially reasonable effort to protect your personal information and ensure the security of our systems. Unfortunately, the transmission of information over the Internet is not completely secure. Although we strive to protect your personal data, we cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once we have received your information, we have procedures and security features in place to try to prevent unauthorized access.

9.Contact us

If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send an e-mail to

Terms of Service
KingsGroup Holdings (KINGSGROUP)

Accepting the Terms

This Statement of Rights and Responsibilities (“Statement”, “Terms”) derives from the KINGSGROUP Principles, and is our terms of service that governs our relationship with users and others who interact with KINGSGROUP, as well as KINGSGROUP brands, products and services, which we call the “KINGSGROUP Services” or “Services”. By using or accessing the KINGSGROUP Services, you agree to this Statement, as updated from time to time. Additionally, you will find resources at the end of this document that help you understand how KINGSGROUP works. Because KINGSGROUP provides a wide range of Services, we may ask you to review and accept supplemental terms. To the extent those supplemental terms conflict with this Terms, the supplemental terms associated with the app, product, or service govern with respect to your use of such app, product or service to the extent of the conflict. These Terms of Service (“Terms”) are a legal agreement between KingsGroup Holdings (“KINGSGROUP” or “we”) and you (“you”). By using or accessing any KINGSGROUP game or application (“Service”) you agree to be bound by these Terms. By accessing or using the Service, you agree that you have read, understood, and accept to be bound by the Terms.

KINGSGROUP reserves the right, in its sole discretion, modify or revise these Terms at any time, and you agree to be bound by such modifications or revisions. Users are responsible for periodically viewing the Terms. Your continued use of the Service after a change or update has been made will constitute your acceptance to the revised Terms. If you do not agree to the Terms your only remedy is to discontinue your use of the Service and cancel any accounts you have made using the Service. If you violate the Terms, KINGSGROUP reserves the right to issue you a warning regarding the violation or immediately terminate or suspend any or all accounts you have created using the Service. You agree that KINGSGROUP need not provide you notice before terminating or suspending your account(s), but it may do so. KINGSGROUP reserves the right to refuse any user access to the Services without notice for any reason, including, but not limited to, a violation of the Terms. You agree that KINGSGROUP may discontinue the Service or change the content of the Service at any time, for any reason, with or without notice to you, without liability. KINGSGROUP suggests that minors shall not access internet without prior written consent of their parents or other legal guardians.

Intellectual Property/Ownership

All materials that are part of the Service (including, but not limited to, designs, text, graphics, pictures, video, information, applications, software, music, sound and other files, and their selection and arrangement) are protected by law from unauthorized use. The entire contents of the Service are copyrighted under China copyright laws and/or similar laws of other jurisdictions. You agree that no materials that are part of the Service may be modified, copied, distributed, framed, reproduced, republished, downloaded, scraped, displayed, posted, transmitted, or sold in any form or by any means, in whole or in part, or otherwise exploited without KINGSGROUP’s express prior written permission, except that the foregoing does not apply to your own User Content (as defined below) that you legally post on the Site. All other uses of copyrighted material, including any derivative use, requires express prior written permission from KINGSGROUP. Any reproduction or redistribution of materials not in accordance with these Terms is expressly prohibited and may result in severe civil and criminal penalties. KINGSGROUP and/or its licensors remain the owners of right, title, and interest, including copyrights and other intellectual property rights, in and to all materials posted on the Services by KINGSGROUP. You acknowledge that you do not acquire any ownership rights by using the Service or by accessing any materials posted on the Service by KINGSGROUP, or any derivative works thereof. KINGSGROUP grants you a personal, non-exclusive, non-transferable, revocable, limited scope license to use the Service solely for the purpose of viewing and using the applicable Services and for no other purpose whatsoever. Your license to use the Services is limited by these Terms.

User Content

You agree that you are willingly publishing the content on the Service using technology and tools provided by KINGSGROUP. You understand and agree that you may not distribute, sell, transfer or license this content and/or application in any manner, in any country, or on any social network or other medium without the explicit written permission of KINGSGROUP. You grant KINGSGROUP the right to act as an agent on your behalf as operator of the application. Any data, text, graphics, photographs and their selection and arrangement, (hereinafter “User Content”) uploaded to the Service are subject, whether in whole or in part, to unlimited commercial, non-commercial and/or promotional use by KINGSGROUP. Text, graphics, and photographs are uploaded by you and are the sole responsibility of the person from whom the User Content originated. Thus, users are responsible, and KINGSGROUP is not responsible for any files users upload, post, or otherwise make available. KINGSGROUP may or may not regulate User Content and does not guarantee the accuracy, quality, or integrity of any User Content posted via the KINGSGROUP application. By using KINGSGROUP you acknowledge and accept that you may be exposed to material you find offensive or objectionable. You agree that KINGSGROUP will not under any circumstances be liable for any User Content, including, but not limited to, errors in any User Content, or any loss or damage incurred by use of the User Content. KINGSGROUP reserves the right to remove and permanently delete any User Content from the Service with or without notice. Your purchase of virtual currency and other resources is final and is not refundable, exchangeable, transferable, except in KINGSGROUP’s sole discretion. You may not purchase, sell, or exchange virtual currency and other resources outside the Service. Doing so is a violation of the Terms and may result in termination of your account with the Service and/or legal action. KINGSGROUP retains the right to modify, manage, control and/or eliminate virtual currency and other resources at its sole discretion. Prices and availability of virtual in game goods are subject to change without notice.

Rules of Conduct/Usage

The KINGSGROUP Service may provide communication channels such as forums, communities, or chat areas (“Communication Channels”) designed to enable you to communicate with other Service users. KINGSGROUP has no obligation to monitor these communication channels but it may do so and reserves the right to review materials posted to the Communication Channels and to remove any materials, at any time, with or without notice for any reason, at its sole discretion. KINGSGROUP may also terminate or suspend your access to any Communication Channels at any time, without notice, for any reason. You acknowledge that chats, postings, or materials posted by users on the Communication Channels are neither endorsed nor controlled by KINGSGROUP, and these communications should not be considered reviewed or approved by KINGSGROUP. KINGSGROUP will not under any circumstances be liable for any activity within Communication Channels. You agree that all your communications with the Communication Channels are public, and thus you have no expectation of privacy regarding your use of the Communication Channels. KINGSGROUP is not responsible for information that you choose to share on the Communication Channels, or for the actions of other users. You agree that your use of the Service shall be lawful and that you will comply with the usage rules. In furtherance of the foregoing, and as an example and not as a limitation, you agree not to use the Service in order to: post, upload, transmit or otherwise disseminate information that is obscene, indecent, vulgar, pornographic, sexual or otherwise objectionable defame, libel, ridicule, mock, stalk, threaten, harass, intimidate or abuse anyone, hatefully, racially, ethnically or, in a reasonable person’s view, otherwise offensive or objectionable upload or transmit (or attempt to upload or transmit) files that contain viruses, Trojan horses, worms, time bombs, cancelbots, corrupted files or data, or any other similar software or programs that may damage the operation of the Service or other users’computers violate the contractual, personal, intellectual property or other rights of any party including using, uploading, transmitting, distributing, or otherwise making available any information made available through the Service in any manner that infringes any copyright, trademark, patent, trade secret, or other right of any party (including rights of privacy or publicity) attempt to obtain passwords or other private information from other members improperly use support channels or complaint buttons to make false reports to KINGSGROUP develop, distribute, or publicly inform other members of “auto” software programs, “macro” software programs or other “cheat utility” software program or applications in violation of the applicable License Agreements exploit, distribute or publicly inform other members of any game error, miscue or bug which gives an unintended advantage violate any applicable laws or regulations, or promote or encourage any illegal activity including, but not limited to, hacking, cracking or distribution of counterfeit software, or cheats or hacks for the Service.

Disclaimer of Warranty; Limitation of Liability

You agree that your use of the Service shall be at your sole risk. To the fullest extent permitted by law, KINGSGROUP, its officers, directors, employees, and agents disclaim all warranties, express or implies, in connection with the website and your use thereof including implied warranties of title, merchantability, fitness for a particular purpose or non-infringement, accuracy, authority, completeness, usefulness, and timeliness. KINGSGROUP makes no warranties or representations about the accuracy or completeness of the content of the Service of the content of any sites linked to the Service and assumes no liability or responsibility for any (i) errors, mistakes, or inaccuracies of content, (ii) personal injury or property damage, of any nature whatsoever, resulting from your access to and use of the Service, (iii) any unauthorized access to or use of our secure servers and/or any and all personal information and/or financial information stored therein, (iv) any interruption or cessation of transmission to or from the Service, (v) any bugs, viruses, trojan horses, or the like which may be transmitted to or through the Service by any third party, and/or (vi) any errors or omissions in any content or for any loss or damage of any kind incurred as a result of the use of any content posted, emailed, transmitted, or otherwise made available via the Service. In no event will KINGSGROUP, its directors, officers, agents, contractors, partners and employees, be liable to you or any third person for any special, direct, indirect, incidental, special, punitive, or consequential damages whatsoever including any lost profits or lost data arising from your use of the Service or other materials on, accessed through or downloaded from the Service, whether based on warranty, contract, tort, or any other legal theory, and whether or not KINGSGROUP has been advised of the possibility of these damages. The foregoing limitation of liability shall apply to the fullest extent permitted by law in the applicable jurisdiction. You specifically acknowledge that KINGSGROUP shall not be liable for user submissions or the defamatory, offensive, or illegal conduct of any third party and that the risk of harm or damage from the foregoing rests entirely with you. You agree to indemnify and hold KINGSGROUP, and each of its directors, officers, agents, contractors, partners and employees, harmless from and against any loss, liability, claim, demand, damages, costs and expenses, including reasonable attorney’s fees, arising out of or in connection with (i) your use of and access to the Service; (ii) your violation of any term of these Terms of Service; (iii) your violation of any third party right, including without limitation any copyright, property, or privacy right; (iv) any claim that one of your User Submissions caused damage to a third party; or (v) any Content you post or share on or through the Service.


By visiting or using the Service, you agree that the laws of Hong Kong, without regard to principles of conflict of laws and regardless of your location, will govern these Terms of Service and any dispute of any sort that might arise between you and KINGSGROUP. All disputes arising between the Parties stemming from shall be submitted to arbitration. The arbitration shall be conducted in Hong Kong by the Hong Kong International Arbitration Centre (the “HKIAC”) in accordance with the Hong Kong International Arbitration Centre Administered Arbitration Rules (the “HKIAC Rules”) in force when the Arbitration Notice is submitted in accordance with the HKIAC Rules. KINGSGROUP reserves the right to amend these Terms of Service at any time and without notice, and it is your responsibility to review these Terms of Service for any changes. Your use of KINGSGROUP following any amendment of these Terms of Service will signify your assent to and acceptance of its revised terms. YOU AND KINGSGROUP AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE SERVICE MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED. The right to use the account belongs to the initial procures only, except in KINGSGROUP sole discretion. Please notice that KINGSGROUP prohibits giving, assigning, transferring, inheriting or selling accounts for any reason in any form. KINGSGROUP reserves the right, without prior notice,to reclaim accounts that are operated by non-initial applicants. KINGSGROUP will not assume any responsibility, obligation, or liability for communication interruption, loss of personal data and game items, login failure and any other losses to any non-initial procures. To avoid account disputes, KingsGroup Holdings prohibits transferring accounts privately, paid or unpaid. Related people should take responsibility for any losses incurred by violating of this term. Meanwhile, KINGSGROUP reserves the right to pursue legal liability for such acts.

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